Introduction

In the complex world of healthcare, the importance of growing your advocacy practice cannot be overstated. It’s not just about the numbers; it’s about elevating your impact and creating positive change. Whether you’re just starting or looking to take your practice to new heights, the path to growth is paved with strategic actions. Today, I’m going to give you not just one or two but Ten Actionable Steps that are guaranteed to foster growth in three key categories. Are you ready to unlock the full potential of your practice? Let’s dive into the art and science of growing your private advocacy practice with purpose and precision.

Do Now (maybe even TODAY!)

Define Your Unique Value Proposition:

Standing out in the crowd is not just a desire, but a necessity. Your unique value proposition is the beacon that draws in the right clients. Take a moment to reflect and articulate what sets your patient advocacy services apart from others. Whether it’s your personalized approach, unmatched expertise, or innovative solutions, make it crystal clear.

Here’s a tip – listen to what others say about you.  They will tell you exactly why you are unique! You can read more about How to Attract New Clients in this previous post. 

Offer a Limited-Time Promotion:

Strike while the iron is hot! To accelerate client acquisition, consider offering a limited-time promotion. Create a special offer or discount a tailor-made offer for new clients who sign up within the next 60 days. This not only entices quick decisions but also injects a sense of urgency, a powerful motivator in the decision-making process.

I think we can all agree that the majority of those we serve are absolutely facing an urgent situation.  Sometimes we just need to remind them that they can solve their problem sooner rather than later with less pain.

Steps to Implement a Successful Limited-Time Promotion:

Create a Compelling Offer:

Craft an offer that resonates with your target audience. It could be a discounted package, bundled services, or an exclusive add-on. The key is to make it irresistible and aligned with the needs of your potential clients.  

Create a “no-brainer” offer! Not sure exactly how?  No problem, check out Creating an Irresistible Offer where we talk all about it!

Promote Across Multiple Channels:

Spread the word far and wide. Leverage the full spectrum of your marketing channels – from social media and email newsletters to your website. Consistent, widespread promotion ensures that your offer reaches your audience wherever they are.

PS – don’t forget to share with your personal and professional networks!  

Create a Sense of Urgency:

Time is of the essence. Implement strategies that create a palpable sense of urgency. Whether it’s a countdown clock on your website, limited slots available, or a ticking clock in your promotional materials, remind your audience that the opportunity will not last forever.

Evaluate and Adjust Pricing:

Your pricing strategy is not set in stone. Regularly review and adjust it based on market trends, your evolving expertise, and the undeniable value you bring to the table. Ensure that your pricing reflects not only the quality of your services but also remains competitive in the ever-changing healthcare landscape. Evaluating and adjusting your pricing might require some market research.  You can learn about that in Market Research Made Easy.

By taking these proactive steps this week, you’re not just defining your unique value proposition and adjusting your pricing, but you’re also laying the foundation for accelerated growth in your patient advocacy practice. Let’s get onto the next set of actionable steps to build a sustainable practice.  

Do Over the Next 12 Weeks

Launch a Referral Program:

Word of mouth is a potent force in the healthcare realm. Harness the power of satisfied clients and professional contacts by launching a referral program. Encourage them to spread the word about your exceptional patient advocacy services. Consider offering incentives, perhaps a discount on future services or a special gift, to express gratitude for their support.

Implement Time-Saving Systems:

Efficiency is the backbone of a successful patient advocacy practice. Take a closer look at your workflow and identify areas that can be streamlined. Integrate cutting-edge tools and systems that not only enhance efficiency but also empower you to take on more clients without compromising the quality of your service. It’s a win-win for both you and your clients.  Want more about time management?  Check out How to Be a Calendar Ninja!

Public Speaking: 

Position yourself as an authority in patient advocacy by joining the Care Partner Project Speaker Program. Public speaking is a dynamic way to share your expertise, connect with a wider audience, and establish credibility in the healthcare community. Whether it’s virtual or in-person, seize the opportunity to make a lasting impression and contribute to the ongoing dialogue in patient advocacy. This initiative not only elevates your professional standing but also opens doors to potential clients and collaborations.

Invest in Professional Development:

Continuous learning is the heartbeat of professional growth. Over the next 12 weeks, consider enrolling in a relevant course, workshop, or certification program. Stay ahead of industry best practices and emerging trends. The Pulse Center for Patient Safety offers a wealth of resources to enrich your skills and deepen your understanding of the patient advocacy landscape. Investing in yourself is an investment in the success of your practice. In fact, check out their upcoming Family Centered Patient Advocacy Training!

As you begin to implement these strategic initiatives over the next 12 weeks, you’re continuing to lay the groundwork for sustainable growth. Let’s jump into our final section, where we talk about long-term strategies for optimizing your online presence and building a strong foundation for the future.

Incorporate into Your Long-Term Plan

Optimize Your Online Presence:

Your digital presence is the face of your practice in the virtual world. Ensure that your website is not just a page but an experience. Make it user-friendly, loaded with informative content, and optimized for search engines. Dive into the world of social media to engage with your audience actively. Share valuable content, participate in relevant conversations, and establish your authority in patient advocacy across various online platforms.

Network Strategically:

Networking is the lifeblood of sustained growth. Attend virtual and in-person events to connect with potential clients, collaborators, and valuable referral sources. The key is not just attendance but active engagement. Be genuine, share your insights, and don’t forget the golden rule – prompt follow-ups. Every contact is a potential stepping stone to the expansion of your patient advocacy practice.

Collect and Showcase Testimonials:

Your satisfied clients are your best cheerleaders. Reach out to them for testimonials that speak volumes about the positive impact of your services. Feature these testimonials prominently on your website and marketing materials. Positive feedback isn’t just a testament to your proficiency; it’s a building block for trust and credibility, crucial in the realm of patient advocacy.

Engage in Content Marketing:

Consistency is the secret sauce of content marketing. Develop a content calendar for the next 60 days, outlining blog posts, social media updates, and newsletters. Delivering valuable content not only keeps your audience informed but positions you as a reliable authority in patient advocacy. It’s not just about creating content; it’s about creating a connection.

As you incorporate these long-term strategies into your growth plan, you’re crafting a roadmap for success in the growth of your patient advocacy practice. 

Conclusion:

And there you have it—a comprehensive roadmap for the growth of your independent patient advocacy practice. From defining your unique value proposition and implementing immediate strategies to planning for the next 12 weeks and incorporating long-term growth tactics, you’ve laid a solid foundation for success. Each step is a building block, and your journey towards a profitable practice has just begun.

If you’ve found these tips valuable, check out 5 Essential Strategies to Grow Your Independent Patient Advocacy Practice. All of my posts are crafted to empower you on your advocacy journey. Explore and absorb the wisdom shared, and let it fuel your aspirations. In fact, if you want to be the first to get new information and support, join me in The Circle where we meet LIVE on Zoom every week!

Stay tuned for our next blog post, where we’ll delve into “The Art of Networking.” Networking isn’t just a skill; it’s an art that can amplify your influence, broaden your connections, and unlock new opportunities for your patient advocacy practice. Get ready to master the art of building meaningful professional relationships.