Successful independent patient advocates understand the importance of implementing effective strategies to grow their practice in the new and growing advocacy industry. This article highlights the top five strategies utilized by accomplished independent patient advocates to expand their client base, enhance their online presence, provide exceptional services, leverage referrals, and continually develop their knowledge and expertise.

Building Strong Relationships as Independent Patient Advocates:

Establishing strong relationships  is a fundamental strategy for successful independent patient advocates. They prioritize  building meaningful connections with clients, healthcare providers, industry professionals and other advocates. By actively listening to clients’ concerns and providing personalized support, these advocates differentiate themselves. Collaborating with healthcare providers, other advocates, and professional organizations allows them to develop a network of trusted partners who refer clients. These relationships foster trust and credibility, which are critical for business growth.  You can read more about managing relationships in this previous article.

Harnessing the Power of Online Presence:

An effective online presence  is crucial for independent patient advocates looking to grow their practice. Successful advocates invest in creating  engaging websites that clearly communicate their services and expertise. By optimizing their websites with relevant keywords and providing valuable content, they improve search engine rankings and attract organic traffic. Social media platforms are also utilized to connect with a broader audience and share informative content. Consistently maintaining an active online presence helps them reach potential clients and establish themselves as trusted resources.

Providing Exceptional Service as Independent Patient Advocates:

Delivering exceptional service is a key strategy for independent patient advocates to foster business growth. They prioritize understanding each client’s unique circumstances and go above and beyond to meet their needs. By providing timely and effective communication, these advocates ensure clients feel supported and well-informed throughout their healthcare journey. Maintaining a high level of professionalism, respecting confidentiality and ethical standards, further enhances their reputation. Exceeding clients expectations builds trust and loyalty, leading to positive word-of-mouth referrals.

Leveraging Referrals:

Referrals play a significant role in the growth of successful independent patient advocate practices. Satisfied clients often refer their friends, family, and healthcare providers to these advocates’ services, expanding their reach and client base. Advocates actively seek feedback and testimonials from clients to encourage referrals. They also cultivate relationships with healthcare providers, legal professionals, and other advocates educating them about their services and how they can assist their patients and clients. By establishing a network of referral sources, advocates increase visibility and gain credibility within the advocacy community.  You can start developing your network of advocates by joining us in The Circle.  It’s a free community of patient advocates joining together to create a better experience for all patients and families.

Continuous Learning & Professional Development for Independent Patient Advocates:

To remain relevant and helpful to patients and families, successful independent patient advocates prioritize continuing education and professional development. They actively seek opportunities to expand their knowledge and stay abreast of the latest trends and developments in their niche. Attending conferences, participating in webinars, and obtaining continuing education credits to maintain their certification allow them to enhance their skills and offer comprehensive advocacy services. By positioning themselves as experts in their niche, they attract clients who value their expertise and are willing to invest in their services.  Joining organizations such as the National Association of Healthcare Advocacy and Pulse Center for Patient Safety can help you with continuing education and professional development.

The top five strategies used by successful independent patient advocates – building strong relationships, harnessing the power of online presence, providing exceptional service, leveraging referrals, and continuous learning and professional development – have proven instrumental in growing their practices. By consistently implementing these strategies and adapting to clients’ evolving needs and industry trends, these advocates establish thriving practices that continue to expand. As an independent patient advocate, incorporating these strategies can lead to substantial growth and long-term success in the dynamic industry of independent patient advocacy.