My Story
Hi! I'm Nicole and I'm so glad you found me! I've created this section of my website just for you!
Launching an independent advocacy practice is HARD and it takes a lot of time and committment. If no one has told you that, let me be the first to tell you the truth.
There are no shortcuts, there is no easy button, there is only hard work and your doubts standing between where you are today and your sustainable and profitable practice.
I launched my advocacy practice in 2019 and by the time the pandemic hit, I was ready to close up shop. I was tired, frustrated, overwhelmed, and down right defeated. I was working harder than I'd ever worked before and STILL not making enough to pay the bills. Let alone pay myself!
Creating a Sales Pipeline
Identifying and marketing to my ideal client was a mystery to me. It took several iterations and lots of conversations to finally get clarity on who I serve and how to market so they could hear me and know with confidence I could help them.
The Solution
LOTS of coffee meetings, even more random outreach, and an unending enthusiasm for meeting new people. This is how I successfully created a sales pipeline that continues to bring me new clients, new opportunities to serve, and even more FUN in my life! If you want to learn how to build a business that can meet your needs, feed your fire, and pay your bills, keep coming back - I'm sharing EVERYTHING that has worked for me! AND I'm still growing and learning and sharing all of that with you too! If you want to join our LIVE weekly calls - Don't delay - Join us in The Circle where we share our tools, resources, and encouragement LIVE every Wednesday!!!
Healthcare Financial Advocacy: The Independence Advantage That Pays
Why Mastering Healthcare Financial Advocacy Is Your Path to True Professional Independence Surprisingly, I need to tell you something that might shock you: the most successful independent advocates I know aren’t the ones with the
The Independent Advocate’s Business Model: Sustainable Revenue Without System Dependency
How to Build a Practice That Thrives on Client Value, Not System
How to Position Independence as Your Competitive Advantage in Patient Advocacy
Why Premium Clients Pay More for Unrestricted Advocacy I’ve been thinking about
Client Funded Patient Advocacy: Building an Independent Healthcare Practice
Why I Choose Client Funded Patient Advocacy: The Case for Independence in
The True Cost of “Free” Healthcare Navigation: Understanding Your Options
Why Client-Funded Advocacy Offers Something Different (Not Better—Different) I need to share
Independent Patient Advocacy vs. Healthcare Navigation: The Truth About CMS Primary Illness Navigation
The Great Advocacy Hijack: Why I’m Drawing a Line in the Sand
Patient Advocacy Marketing and Sales: Building a Business That Changes Lives
Stop Apologizing for Building a Business That Changes Lives Why I Believe
Patient Advocate Specialization: Building a Profitable Niche Practice
Stop Trying to Help Everyone: Why Successful Advocates Choose Their Battles As
Healthcare Gatekeeper Navigation for Independent Patient Advocates: Professional Strategies That Win
Breaking Through Healthcare’s Gatekeepers: Why Independent Patient Advocates Win Where Others Fail
Price Transparency Healthcare Advocacy: Leading the Revolution in Patient Cost Protection
How Price Transparency Laws Create Massive Opportunities for Independent Patient Advocates The
How to Build a Profitable Patient Advocacy Business: 3 Essential Strategies for Success
Turn your advocacy passion into a profitable practice that serves clients while
HIPAA Myths for Independent Patient Advocates: Privacy Protection Without Covered Entity Status
The healthcare system wants you to believe you need their permission to
Healthcare Advocacy Sales: Converting “No” Into “Not Yet”
Mastering Patient Advocacy Sales: Your Clients Need Your Voice Let’s get real:
Professional Patient Advocates: Our Core Values
Professional Patient Advocate Core Convictions: What We Stand For—And Why It Matters
HR Bill 639: Getting Rid of Prior Authorizations
Have you ever felt stuck waiting for your doctor’s approval to get
How to Maximize Your Efforts by Choosing the Right Professional Memberships for Patient Advocates
In the field of independent patient advocacy, continually expanding your knowledge, network,
Subcontracting in Advocacy: Profitable Partnerships for Success
In my work as an independent healthcare financial advocate, I’ve discovered that
Beyond the Basics: Elevated Marketing Strategies for Advocacy Excellence
Introduction When I first stepped into the world of independent patient advocacy,
Reference-Based Pricing: Simplifying Healthcare Costs
Introduction As someone who’s spent years navigating the maze of healthcare billing,
Storytelling In Sales: Transform Your Advocacy Practice
Elevate Your Sales Strategy with Authenticity and Connection Sales isn’t just about
Advocacy Evolution: Modern Marketing for Changing Times
AI, Videos, and Learning-Focused Marketing for 2025 The world is changing quickly,
Navigating Medical Debt: Insights from Bruce Perry
Exploring Strategies and Policy Perspectives to Alleviate Medical Debt Medical debt is
How to Use Tax Credits and Subsidies to Lower Your Insurance Costs
Health insurance costs can feel overwhelming, but understanding how tax credits and
Understanding HMO vs. PPO vs. EPO Health Insurance Plan: Which Is Best for You?
Choosing the right health insurance plan can feel like trying to solve
Bronze to Platinum: Compare Health Insurance Plans Easily
When choosing health insurance, understanding the differences between Bronze, Silver, Gold, and
Step-by-Step Guide to Choosing the Right Health Insurance Plan
Choosing the right health insurance plan can feel overwhelming, especially with so
Beyond the Consultation: Turning Consults into Happy Clients
In patient advocacy, having helpful first meetings is important. But sometimes, even
#1 Marketing Strategy to Build Your Profitable Advocacy Practice
Finding effective marketing strategies for your independent advocacy services while staying true
VA Healthcare 101: Guide to Benefits and Eligibility
Introduction: The Veterans Administration (VA) healthcare system can feel confusing for veterans
Pitching with Purpose: Advocacy Sales Strategies
Learning to Listen: A Key to Success Understanding how to listen well
Independent Patient Advocates: Healthy Practices ~ Happy Clients
The journey of building a thriving and sustainable independent patient advocacy practice
Board Certification: Elevating the Patient Advocacy Profession
Exploring the Importance of Board Certification for Patient Advocates and Its Impact
Automation: Effortless Excellence for Independent Patient Advocates
Transform Your Workflow with AutomationTime is our most valuable asset. As a
Pricing Strategies-for Independent Patient Advocates
A Comprehensive Guide to Boosting Your Patient Advocacy Practice Pricing strategies for
Navigating the Client Journey: Client Lifecycle Management for Independent Patient Advocates
Introduction: As independent patient advocates, our clients are at the heart of
Patient Advocacy Tips for Successful Healthcare Navigation
Essential Patient Advocacy Tips for SuccessLearn the essential strategies to effectively manage
Heartfelt Sales & Solid Closes for Advocacy Sales Success
Authentic Confidence Engaging in sales within any industry can be challenging, but
Marketing for Advocacy Professionals: The Power of the Three C’s
Finding Clarity and Building Connection Marketing independent patient advocacy services requires more
Mastering the Free Consultation Call: A Step-by-Step Guide for Patient Advocates
Unlock the Secrets to Turning Your Consultation Calls into Clients When you’re
Successful Subcontracting: Tips for Patient Advocates
Understanding the Complexities of Subcontracting in Healthcare AdvocacySubcontracting in patient advocacy can
Value-Based Healthcare: A Guide for Patient Advocates
A High-Level Overview of Key Concepts, Preventative Care, and Payment Models Navigating
Understanding Medicare Part D: Key Coverage Insights and Costs
Navigating Medicare can be confusing, especially if you don’t know much about
Mastering the Healthy Hustle: Strategies for Independent Advocates
Many believe working longer leads to success, but it's crucial to challenge
Niche Marketing: Mastering Key Steps for Independent Advocates
In the world of independent patient advocacy, finding your niche is not
Navigating Veterans Affairs Benefits: A Guide for Veterans and Advocates
The array of benefits and services available to veterans through the U.S.
The Three Pillars of Building a Profitable Advocacy Practice
Crafting Synergy Between Messaging, Marketing, and Action Building a successful and profitable
Mastering the Craft of Persuasive Sales in Advocacy
Introduction: In patient advocacy, the power to persuade is an indispensable tool
Medicare 101: Navigating Coverage in Skilled Nursing Facilities
Navigating Medicare can overwhelm both patients and healthcare advocates. Mastering the basics
Newsletter Marketing: Advocacy Growth Strategies
Embrace the Art of Communication: An Advocate’s Guide to Newsletters Introduction to
Empowering Patients: Understanding Good Faith Estimates
Introduction: Knowing how much medical treatments cost is really important for us
Compassionate Sales Strategies in Patient Advocacy
Cultivating a Heart-Centered ApproachIn the bustling world of sales and client relations,