Mastering Patient Advocacy Sales: Your Clients Need Your Voice

Let's get real: If you're struggling with sales conversations, it's not because you're "bad at selling." It's because no one taught us that selling is actually an extension of advocacy itself.

Here's the truth: Every time you hold back from confidently sharing your services, someone who needs your help continues to struggle alone in the healthcare system.

The Truth About Healthcare Advocacy Sales

Why Sales Resistance Hurts Your Mission

Remember our core belief: Selling is serving. When you truly understand this, everything shifts. Your sales conversations transform from "convincing" to "connecting," from "pushing" to "providing clarity."

Understanding the Value of Your Advocacy Services

Remember, "Your knowledge is valuable, and your work changes lives. If people don't understand your value, they won't hire you – and they won't get the help they desperately need."

Transforming Patient Advocacy Objections Into Opportunities

Common Healthcare Advocacy Price Objections

When a potential client says:

  • "It's too expensive" - They're really saying they don't yet understand the cost of not having an advocate

Addressing Decision Hesitation

When a potential client says:

  • "I need to think about it" - They need more clarity about how you can help

Overcoming DIY Healthcare Navigation Mindset

When a potential client says

  • "I can handle this myself" - They don't realize the complexity of what they're facing

These aren't rejections – they're invitations to serve more deeply.

The Feel-Felt-Found Framework for Patient Advocates

Building Authentic Sales Connections

Instead of shrinking when objections arise, try this proven approach:

  1. "I understand how you FEEL..."
  2. "Other clients have FELT the same way..."
  3. "What they FOUND was..."

Empathy-Based Sales Conversations

This isn't manipulation – it's empathy in action. It's showing up for your potential clients the same way you'll show up for them as their advocate.

Building Your Healthcare Advocacy Sales Confidence

Practical Steps for Sales Success

Start with these practical steps:

  • Create a success stories journal (even if you're just beginning)
  • Practice objection-flipping daily
  • Offer low-risk entry points (like strategy sessions)
  • Track your conversations and celebrate every "not yet"

Tracking Your Advocacy Sales Journey

Remember: You're not here to convince everyone. You're here to connect deeply with the people who need exactly what you offer.

Independent Patient Advocacy: Leading Healthcare Change

Your Role in Healthcare Transformation

Every time you step back from a sales conversation, you're letting the broken healthcare system win. Your voice matters. Your work matters. And yes, your sales conversations matter.

Take Action: Transform Your Patient Advocacy Practice

Join us in The Circle 

We're building a community of advocates who understand that selling with integrity is part of showing up for the people we're here to help.

Book your free strategy session today

Let's transform your relationship with sales. Your future clients are waiting for exactly what you offer – it's time to help them find you.

About the author

Nicole Broadhurst

 I spent 27 years working inside the healthcare system watching patients just like you struggle to understand and manage their medical bills.  I got tired of being part of the problem and decided to be part of the solution, thus creating Tennessee Health Advocates LLC.

As a Board Certified Patient Advocate and founder of Tennessee Health Advocates, It is my personal mission to eliminate the confusion and minimize the stress so you can be confident in your financial status during your medical journey.

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