AI, Videos, and Learning-Focused Marketing for 2025
The world is changing quickly, so we have to change too! As 2025 gets started, old marketing strategies might not work anymore. In this article, I'm sharing my top suggestions for modern marketing in 2025: Use Artificial Intelligence (AI), make more videos and short clips, and teach people about what we do. These ideas will help us stay ahead and be ready for the future!
Embracing Artificial Intelligence: Your New Best Ally
Artificial Intelligence has made waves across numerous fields, and independent patient advocacy is no exception. Despite some initial reservations, AI can be pivotal for our productivity and efficiency.
Simplifying Content Production
AI can be a game-changer if used correctly—it's all about using it to streamline processes without compromising quality. AI can generate engaging and SEO-friendly content titles, brainstorm ideas, and even repurpose existing content into multiple formats. For instance, I was able to take a simple workshop topic “2025 Marketing strategies for Independent Patient Advocates”, and use AI to craft a catchy title like "Modern Marketing for Changing Times." Such small acts can significantly enhance your content appeal without sacrificing authenticity.
Operational Efficiency
Beyond content creation, AI can revolutionize operations. For example, I also used Chat GPT to develop and set a timeline for launching my Billing Advocacy Boot Camp. This streamlined my planning process, freeing up valuable time to focus on execution. Imagine having an automated to-do list with specific tasks and deadlines laid out for you—AI can make this a reality, optimizing your workflow to prioritize what truly matters.
Ease of Use
For anyone wary of diving into the AI pool, start small. Use AI tools like Chat GPT's free version, even for personal tasks, such as brainstorming birthday gift ideas. Such introductory encounters will gradually build your comfort and familiarity with AI, equipping you to explore its full potential for your advocacy practice.
Video and Short Form Content: The Future is Visual
I found out first hand how important videos are recently. Content is king, but its presentation is equally important. Video, particularly short form, is becoming an increasingly crucial component of any content marketing strategy.
Why Short Form?
Everyone’s time is limited; we all prefer quick, digestible content over lengthy articles. With the rise of platforms like TikTok, Instagram Reels, and YouTube Shorts, short form videos are now dominating social media. By leveraging tools like Opus Clips, you can create engaging snippets from longer videos, ensuring you capture attention and convey your message swiftly and effectively.
Increased Engagement
My personal experience highlights the benefits: since introducing video content, my social media engagement has soared, with posts regularly hitting over a thousand impressions on LinkedIn. This visibility is invaluable, broadening my reach and establishing my authority in the advocate community.
Education-Focused Marketing: Building Trust and Value
In the world of independent advocacy, trust is currency. Building this trust necessitates a strategy focused on educating and empowering your audience.
The Power of Value
When you consistently provide valuable information, you position yourself as an expert. Clients and prospects are more likely to trust and engage with a brand that offers genuine insights. Whether through blogs, webinars, or live sessions, the aim is to inform your audience in a way that speaks directly to their needs.
Content Marketing Strategy
There are generally three primary marketing strategies: relationship marketing, content marketing, and paid advertising. For those who choose content marketing, focusing on quality educational content is important. This approach draws potential clients and also fosters loyalty and trust.
Creating Reliable Resources
I suggest using your blog posts, videos, and social media to create a consistent content flow. Tools like Cast Magic can help convert longer content forms into multiple shorter pieces, maximizing your reach with minimal effort. Each piece of content should aim to equip your audience with the knowledge they need to make informed decisions.
Implementation: Choosing and Focusing on One Strategy
While it's tempting to dabble in various marketing strategies, I strongly encourage you to focus on one: relationship marketing, content marketing, or paid advertising. Allocate 100% of your effort to mastering one strategy before branching out, ensuring you build a solid foundation.
As we move into 2025, adopting these modern marketing tactics—AI, video content, and educational focus—will be crucial for evolving and thriving in the ever-changing advocate landscape. By integrating these strategies thoughtfully and strategically, you'll position your practice not just to survive, but to lead with innovation and impact.
Final Thoughts:
If you’re interested in learning more about marketing your independent advocacy services check out the #1 Marketing Strategy to Build Your Profitable Advocacy Practice and Newsletter Marketing: Advocacy Growth Strategies.
All my posts are here to help you on your healthcare journey. Read and learn from them, and let them inspire you! If you are an independent patient advocate and want to be the first to know about new tips and get support, join me in The Circle where we meet LIVE on Zoom every week.